Brewer's Notebook

Fish Tale Organic Ales have garnered a piece of print immortality. In his newly-released work, Product Design in the Sustainable Era,  author Dalcacio Reis devotes a two-page spread to Fish Tale. The book is from the Cologne, Germany-based publishing house  Taschen.

A 440-page compendium of innovative products designed “with future generations in mind,” the volume’s Fish Tale pages come in the book’s sixth chapter, “Retail Products”. Other chapters focus on electronics, energy, furniture, home & appliances, lighting, sports & apparel, and miscellanea.

“Of course, we’re elated,” said Fish Brewing’s Director for Arts & Crafts, Scott Miller. “Mr. Reis contacted us nearly a year ago explaining the book and inviting us to submit materials for consideration. Naturally, we sent the kitchen sink, hoping we’d be lucky enough to land a logo or a photo of the brewery. Two entire pages—that was a bit beyond our wildest imaginings.”

Typical of Taschen publications, the book is graphics-rich. On Fish Tale’s pages, both the hoped-for Fish Tale Organic Ales brand logo and the brewery shot appear, as well as Fish Tale Organic Ales style logos and product shots.

Also featured in side-by-side English, German, and French translations are two paragraphs of Fish Tale’s philosophy on clean water. In addition, the pages include Fish Tale’s web address, organic certifier, and awards, plus the names of the Mighty Fish Brewers.

Famed for its multi-lingual volumes on art, design, and culture, Taschen lists Product Design in the Sustainable Era at $39.99.